How do I start a hair business in 2021?

Updated: Feb 13

Starting a hair business in 2021 is an excellent opportunity to make a decent amount of money during this pandemic. More people are avoiding shopping in stores to prevent the spread of Covid-19. Many companies, including hair extension business sales, have increased because of this. Below you will find information that will help you get started in launching a hair business and marketing your hair business.

Here are the steps to follow to get started!

  • Find out what hair textures you're interested in selling. From my experience, Body Wave, Deep Wave & Silky Straight textures are the most requested. It is better to have a variety of hair to offer your customers.

  • Do you want to sell just bundles? or other pieces? Most women buy bundles in 3 & 4 with a closure, frontal, or 360 frontal.

  • Find a vendor. Find a vendor that has a variety of hair textures, pieces, great prices, and quality hair. Be extra careful when choosing a vendor. There are so many vendors claiming to have quality hair extensions, but in reality, their hair is worthless. You want to provide quality hair for your potential customers to have a successful business.

  • How much will you charge? Keep your prices very reasonable. Everyone loves a bargain. If you can offer your customers a bargain and quality hair, then you will surely win them over as returning customers.

  • Think of a name for your company. Put some thought into your company name.

  • Trade name search. Before making your company name official, you must check to see if there is another company with that name in your state. Google search the name you want. If no other company your name. Begin with the next step. Learn how to register your name in your state at

  • Brand your company. Go ahead and begin branding, with a logo, website address (do not choose a long URL), website ( (our company uses business cards, hair tags, etc.

  • Make your company official. Register your company and business name for your state. Google search, Register my business {your state and get an EIN (employer identification number) through IRS. You can apply for one online or via phone.

  • Start Selling Hair! Launch your website and begin to advertise to everyone and everywhere.

Advertising your hair business:

  • Social media accounts you must have. Facebook Business Page, Instagram Business, Twitter, Pinterest, Linkedin, and Youtube. Post to your social media accounts every day. You want to keep your business relevant. Keep your customers informed about new products, sales, promotions, etc

  • Blogging. Consistently create blogs through Blogging will help get the word out about your business, products, sales, etc.

  • Advertising in your community. Many people feel comfortable purchasing hair that they can actually see and feel before. There will be potential customers that are nervous about providing their credit card information online. The best ways to advertise to your community is through Facebook Marketplace, Craigslist, handing out business cards, and going to hair salons. If you decide to visit hair salons, create a spreadsheet of your prices/products, and have hair on hand with a note pad to take orders.

  • Email Marketing. Make sure to have an email sign up form available on your website. MailChimp is a free and professional marketing platform. This is a great way to keep your customers informed on sales, new products, etc.

  • Video Marketing. Make sure to post videos of your hair products, reviews, etc. This is a great way of winning over skeptical customers. There are some that will feel more comfortable purchasing hair from you if they could see customer reviews on video, rather than photos.

Now that you know how to get your very own hair extension business established. Get started!

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"Fear not, for I am with you; be not dismayed, for I am your God; I will strengthen you, I will help you, I will uphold you with my righteous right hand." Philippians 4:13

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